It's 2010, political correctness is (unfortunately) king, and we've almost regressed back to the 19th century in terms of the standard of content that actually gets passed and shown to the masses via adverts, across all media.
Talking televisually, lots of adverts are "nice" and "safe", but that's not always very interesting. Obviously with so many restrictions to have to work within, and with so much pressure to not upset the ready-to-complain public, it can't be easy for the teams who try to have a little fun with their campaigns.
IKEA did pretty well with their 2001 "Tidy Up" campaign, managing to avoid a banning...here's a little video collage of three of the five 30 second ads:
But that was nine years ago, times have changed, everything is now PG...schools aren't allowed to put tinsel up at Christmas anymore for fear of insulting people of other religious beliefs! Nothing edgy, risque or even slightly sexy will ever be shown on TV again...until now.
Virgin, the dons of having fun, have released via Facebook their new TV ad - it's actually not even out yet, and won't hit UK TV screens until Sunday the 3rd October. It'd be pointless in trying to break it down...it speaks for itself. I can only hope that it doesn't get banned; it shouldn't, it's classy enough, and it's extremely clever...capitalising on the "X-Factor" style of judging everything today, and flaunting it's wares...i'm almost finding the company attractive. Oh boy, this is one hell of an audiovisual delight. I want to fly with Virgin. NOW. www.facebook.com/virginatlantic
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