Monday, 13 December 2010

A&E (Advertisement and Emergency)

When Formula 1 boss Bernie Ecclestone was robbed earlier this year, he famously left sporting less jewellery, but a huge black eye instead.

Most celebrities, were they in Bernie's position would have probably undertaken thousands of pounds of "emergency" plastic surgery treatment to rectify their facial inconvenience. Mr. Ecclestone however chose to bravely show the world his injuries, and ever the entrepreneur, decided to pitch to Hublot, the brand of watch that was robbed from him, for a different kind of ad (presumably for a new watch...).

Bernie said, “I rang them up and suggested this was a chance to do something different. I can understand people wanting to rob me when they are poor and they want some things for the kids with Christmas coming along, but what they did was unnecessary.”

Good to see Bernie is keeping his chin up, nice to know he probably didn't lose out too much, very cool circumstancial ad has resulted.


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